You’re Reaching ViA:
ViA Performance develops state of the art training solutions.
Our team of professionals uniquely combine equipment innovative software and
education to deliver scientifically based programs that generate observable,
measurable and defensible outcomes.
ViA Performance Systems is a team carefully assembled to develop fitness technologies that open doors for more people to enjoy the things in life they want to do.
Our Commander’s Intent:
-The program's job is to make workouts work.
Software can’t be intimidating or difficult to integrate, follow, or make sense of as an enabler.
-We measure what’s important.
Our focus on Authentic Evidence sets apart our philosophy, the workouts we design and performance and improvement measures we aim to track.
Don Moxley is a thirty year veteran of the fitness and performance coaching space. As an exercise physiologist, a trainer of numerous national and international athletes, and the developer of a novel fitness studio business model designed to condition the average community member, Don’s passion and perspective have impacted a huge array of individuals. Don is a former collegiate wrestler and today is an avid cyclist.
Bob Porter is a bio-medical engineer with magical capability to build the software IP that brings to life Don's vision for simple sophistication in fitness programing. Having spent 25 years in the health / wellness arena, and being an avid athlete himself, makes Bob naturally passionate about the work he does in the dark back room of ViA Performance Systems. Bob enjoys cycling, taking walks with his wife and trying to play whatever sport his boys are playing.
Virginia Abbott is a veteran designer whose work is built on several years training and practice in architecture and industrial design, form and function. With the fundamental deliverable of carefully balanced “functional simplicity and elegance that feels good to approach,” Virginia’s work on brand voice and user experience make her invaluable to the presentation of all that VPS builds. Virginia is a waterskiing enthusiast, a rower and a runner, who sprinkles her year with half-marathon events between pogo sticking marathons with her kids.
Kathleen Solon is a branding and strategy specialist with fifteen years of executive experience positioning companies, technologies and medical compounds designed to help people respond to what ails them. Her personal enthusiasm for making fitness as the best prevention also the most available to the masses is what drives her work for VPS and its partners. Kathleen is a rower, a runner, and an aspiring global canopy tour journal keeper.